A “how to” programme with a practice session on the principles behind the ‘marketing mix’ and how these apply to marketing the services of a professional.

Objective of Programme:

To enable professionals and their support staff to develop and     maintain an image appropriate to the status and function of the profession involved.

Duration: One day

Target Group:

Those establishing themselves in a professional practice or committed to a profession within an organization and their immediate support staff

Expected outcome: Participants will be able to:-

• Understand the marketing mix as it applies to professions
• Recognise the public relations and communication functions necessary to project a professional image including matters of dress and grooming, environment and use of technology
• Recognise the importance of client orientation
• Deal with difficult customers